1. Brief1. Brief

Understanding the Problem Space

Before we can define the scope of the problem we're
trying to solve, we had to understanding the structure
of the current program.


1. Users sign up for the program via the site
2. Users prompt to answer 10 self-assessment questions
3. Users receive subscription confirmation email
4. The morning after, users receive an email with Day 1's lesson
5. In the afternoon, users receive an email with supplementary info
6. Users receive 2 emails a day for the rest of the program

Competitive & Comparative Analysis 

Insights From Affinity Mapping

Users are confusing FYK's program with other food apps that provide specific recipe recommendations

The program is originally designed only for the US market. Many foreign users found the content inapplicable.

User Research & Persona Modeling

Since the majority of our users are in India, we decided to focus on Gheeta,
the persona created based on data, research, and the client's feedback.
Our persona Gheeta, a young mother of 4 living in Bangalore,
has helped us to empathize with the different living conditions, family culture,
and religion of users living in a developing country.

Defining the Problem

Since the client had left the scope of the project open-ended, it was up to us to define the problems we wanted to solve. We decided to focus on the onboarding process. 

Our team felt that for the users, this will help them understand the purpose & value of the program.
It will benefit the Foundation by increasing user engagement & improving accessibility for non-North American users.


"Transform the current web-based onboarding process into an interactive mobile experience. It should be engaging and help users to understand the value of the program."


Exploring the Solution Space


Our team started out by sketching out different versions of prototypes  both on paper and the whiteboard. Limited by the low-fidelity, we only found some minor issues after a few round of usability testing.
Our major discoveries came after creating wireframes in Sketch and linking them into a clickable digital prototype in InVision.

Usability Testing

"The onboarding process is too long"
Users start to lose their focus & getting bored. From this, we realized that needed to break down sections into smaller subsections and to add more interesting interactions.

"Where am I?"
Users were anxious to know how much more information is coming. So we should display a progress bar to allow users to estimate how much more time & effort is needed.

"Information overload "
Many users thought the screens were too text-heavy & they don't end up reading any of the information at all. So we needed to reduce the content and make everything visually explanatory.

Defining the Solution

•   Introduction of the app
•   High-level explanation of the structure
•  10 self-assessment questions

A preview of the structure and walkthrough of the different functionality of each section of the app when users start on Day 1 of the program

Healthy Eating 101

High-level explanation of the 5 Routine and 5 Leverage decisions developed based on the client's research